Bulk email list cleaning and updating are an ongoing process in order to maintain deliverability and engagement rates. Best practices on cadence for this are as follows: Routine Maintenance: Monthly: Perform routine checks to remove inactive subscribers and hard bounce-backs. Post-Campaign Review: Following each major email Bulk Email Data
How often should a B2B database be updated?
Updating a B2B database is crucially important regarding the accuracy and relevance of the data stored within it. The general guidelines as to the frequency of updating could be as follows: Regular Review: Make an in-depth review quarterly or biannually to weed out obsolete or wrong recordings. Real-time Updates: Allow for real-time updates